Caracterización de colchanderas de la comuna de Ninhue oportunidades para el desarrollo de nuevos productos y negocios
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad de Concepción
Abstract
El trenzado en paja de trigo en Chile es un oficio que se mantiene principalmente en las regiones de O’Higgins (secano interior) y Ñuble (Valle del Itata), donde predominan las mujeres artesanas quienes trabajan con la paja de trigo de variedades antiguas, como el Colorado, Cebolla y Blanco. En la comuna de Ninhue, Región de Ñuble, existe una gran cantidad de mujeres que se dedican a la artesanía de la cuelcha. De acuerdo con lo anterior, el objetivo de este estudio es caracterizar productiva, económica y socialmente la artesanía de las colchanderas de la paja de trigo de la comuna de Ninhue, con enfoque a identificar oportunidades de negocio y un plan de negocio que buscará fortalecer el turismo rural a partir del aprovechamiento del patrimonio cultural local, y fomentar de esta manera la competitividad y el desarrollo sostenible de la zona. Para ello se realizaron entrevistas a informantes claves del Comité de Colchanderas de la Comuna de Ninhue y recopilación de información secundaria en base a datos bibliográficos. Los resultados muestran que las artesanas entrevistadas presentan características comerciales y productivas distintas según sea el modelo de negocio de cada una. Sin embargo, se identifican áreas de mejora en la comercialización de sus productos.
In Chile Wheat Straw braiding is mainly found in the Regions of O'Higgins (inland dryland) and Ñuble (Valle del Itata). It is mostly done by female artisans, who work with wheat straw obtained from old wheat seeds, suchs ¨Colorado, Cebolla or Blanco¨, among other local varieties. In Ninhue, Ñuble Region, there are many women who are dedicated to wheat straw braiding. Therefore, the objective of this study is to characterize wheat straw artisans of Ninhue identify business opportunities and develop a business plan to strengthen Rural tourism based on the use of local cultural heritage and thus promote competitiveness and sustainable development of the area. Interviews were conducted with key members of the Wheat Straw Artisans Committee, while secondary information was obtained bibliographic data. The results show that the artisans surveyed present different commercial and productive characteristics depending on the business model of each one. However, the aspects to improve in this productive are related to marketing.
In Chile Wheat Straw braiding is mainly found in the Regions of O'Higgins (inland dryland) and Ñuble (Valle del Itata). It is mostly done by female artisans, who work with wheat straw obtained from old wheat seeds, suchs ¨Colorado, Cebolla or Blanco¨, among other local varieties. In Ninhue, Ñuble Region, there are many women who are dedicated to wheat straw braiding. Therefore, the objective of this study is to characterize wheat straw artisans of Ninhue identify business opportunities and develop a business plan to strengthen Rural tourism based on the use of local cultural heritage and thus promote competitiveness and sustainable development of the area. Interviews were conducted with key members of the Wheat Straw Artisans Committee, while secondary information was obtained bibliographic data. The results show that the artisans surveyed present different commercial and productive characteristics depending on the business model of each one. However, the aspects to improve in this productive are related to marketing.
Description
Tesis presentada para optar al título de Ingeniero Agrónomo
Keywords
Desarrollo rural - Chile, Emprendimiento, Paja de trigo