Estrategia para emprendimiento dinámico en fase de escalamiento: ¿Cómo debería crecer SmartHydro?
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Date
2024
Authors
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Journal ISSN
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Publisher
Universidad de Concepción
Abstract
SmartHydro una empresa que ofrece servicios de instalación de sensores y equipos de monitoreo de aguas subterráneas, además de tener una plataforma para la gestión inteligente del agua. Está en la fase donde buscan expandirse y crecer como organización, por lo que buscan recaudar capital a través de inversionistas.
El objetivo general de este estudio fue diseñar y desarrollar un deck de inversión para SmartHydro, con el propósito de atraer inversionistas y potenciar su escalamiento. En un contexto de creciente escasez hídrica y regulaciones ambientales más estrictas, esta memoria integra herramientas como Lean Startup, OKRs y análisis estratégico para proponer un plan estructurado que permita la expansión de la empresa.
El trabajo incluye un análisis estratégico de la organización, abarcando aspectos clave como misión, visión, valores y su modelo de negocio. También presenta un análisis financiero y un estudio de mercado TAM-SAM-SOM, que respaldan los objetivos estratégicos. Entre los resultados más relevantes, destaca una valorización que va desde los USD $2.145.000 en el 2024 a USD $10.000.000 para el 2030 y la captación de al menos 50 clientes de alto valor en Chile, con contratos de $1,000 USD mensuales. También se identificaron áreas clave que necesitan mejo ras, como optimizar los procesos internos y reforzar el equipo de ventas. Además, se propusieron ideas para ampliar sus líneas de negocio.
Finalmente, la presente memoria logra demostrar la importancia de comunicar de manera clara y efectiva el potencial de la empresa a los inversionistas mediante metas con objetivos estructurados, mostrando cómo SmartHydro puede posicionarse como líder en la industria de tecnologías hídricas y contribuir a una gestión más sostenible del recurso hídrico.
SmartHydro is a company that offers services for installing sensors and groundwa ter monitoring equipment, as well as a platform for intelligent water management. The company is currently in a phase of expansion and growth, seeking to raise capital through investors. The general objective of this study was to design and develop an investment deck for SmartHydro, with the purpose of attract investors and enhance its scaling efforts. In a context of increasing water scarcity and stricter environmental re gulations, this thesis integrates tools such as Lean Startup, OKRs, and strategic analyses to propose a structured plan that facilitates the company’s expansion. The study includes an internal and external analysis of the organization, cove ring key aspects such as its mission, vision, values, and business model. It also presents a financial analysis and a TAM-SAM-SOM market study that support the strategic objectives. Among the most relevant results, the company’s valua tion is projected to grow from USD $2,145,000 in 2024 to USD $10,000,000 by 2030, along with the acquisition of at least 50 high-value clients in Chile, each with contracts of $1,000 USD per month. Additionally, key areas requiring impro vement were identified, such as optimizing internal processes and strengthening the sales team. Proposals were also made to expand the company’s business li nes. Finally, this thesis demonstrates the importance of clearly and effectively communicating the company’s potential to investors through structured objec tives and goals, showcasing how SmartHydro can position itself as a leader in the water technology industry and contribute to more sustainable water resource management.
SmartHydro is a company that offers services for installing sensors and groundwa ter monitoring equipment, as well as a platform for intelligent water management. The company is currently in a phase of expansion and growth, seeking to raise capital through investors. The general objective of this study was to design and develop an investment deck for SmartHydro, with the purpose of attract investors and enhance its scaling efforts. In a context of increasing water scarcity and stricter environmental re gulations, this thesis integrates tools such as Lean Startup, OKRs, and strategic analyses to propose a structured plan that facilitates the company’s expansion. The study includes an internal and external analysis of the organization, cove ring key aspects such as its mission, vision, values, and business model. It also presents a financial analysis and a TAM-SAM-SOM market study that support the strategic objectives. Among the most relevant results, the company’s valua tion is projected to grow from USD $2,145,000 in 2024 to USD $10,000,000 by 2030, along with the acquisition of at least 50 high-value clients in Chile, each with contracts of $1,000 USD per month. Additionally, key areas requiring impro vement were identified, such as optimizing internal processes and strengthening the sales team. Proposals were also made to expand the company’s business li nes. Finally, this thesis demonstrates the importance of clearly and effectively communicating the company’s potential to investors through structured objec tives and goals, showcasing how SmartHydro can position itself as a leader in the water technology industry and contribute to more sustainable water resource management.
Description
Tesis presentada para optar al título de Ingeniero/a Civil Industrial.
Keywords
Administración de empresas, Investigación operacional, Abastecimiento de agua