Desarrollo de un portafolio de innovación para el crecimiento de emprendimientos dinámicos (startups) desde un centro académico.
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad de Concepción
Abstract
Las universidades, y sobre todo las facultades ligadas a ciencia, están conminadas a transferir conocimiento, y uno de los vehículos más actualmente utilizados son los spin off académicos. Sin embargo, esta forma implica que los académicos se involucren en “negocios”, muy fuera de su entorno habitual.
Por esto, la presente Memoria de Título tuvo como objetivo elaborar una metodología de negocios para startups académicas de la Facultad de Ciencias Biológicas de la Universidad de Concepción, que les permita trabajar de manera autónoma la gestión de sus emprendimientos de innovación. Estas empresas enfrentan el desafío de ingresar al mercado a través del desarrollo de sus investigaciones, para lo cual se quiso mostrar cómo utilizar metodologías, puede mejorar la lógica de la transferencia, sacar a los académicos de su espacio de confort (la postulación de proyectos de I+D), y llevarlos hacia la lógica de los negocios.
Se utilizaron 3 metodologías para lograr este objetivo. La primera fue la elaboración del modelo de negocio (siguiendo la metodología Lean Startup), el cual desempeña un papel fundamental en la puesta en marcha de cualquier empresa, estableciendo las bases sobre las cuales la organización debe enfocar sus esfuerzos para convertirse en una compañía rentable y sostenible dentro de su mercado (Osterwalder y Pigneur, 2011). La segunda es la gestión de portafolio en empresas, subrayando la importancia de equilibrar la exploración de nuevos mercados con la explotación de los proyectos ya existentes en la organización, proceso que se lleva a cabo mediante la herramienta denominada Mapa de Portafolio (Osterwalder, 2020). La última metodología examinada en este informe es la de los Objetivos y Resultados Clave (OKR), que alinea los objetivos de la empresa con el trabajo de sus empleados, utilizada para mantener el enfoque en el cumplimiento de las metas estratégicas de la organización.
Se realizó un diagnóstico de las startups, identificando una necesidad de mejorar modelos de negocio y adquirir infraestructura propia. Luego, se estructuró el portafolio de proyectos, todos orientados al mercado farmacéutico veterinario. Por último, se propuso la estrategia correspondiente para cada emprendimiento, incluyendo financiamiento, desarrollo tecnológico y estrategias de mercado.
Universities, especially science faculties, are compelled to transfer knowledge, with one of the most commonly used vehicles being academic spin-offs. However, this approach entails academics engaging in "business," which is far from their usual environment. Therefore, this thesis aimed to develop a business methodology for academic startups at the Faculty of Biological Sciences at the University of Concepción. This methodology enables them to autonomously manage their innovation ventures. These companies face the challenge of entering the market through the development of their research. The goal was to demonstrate how utilizing methodologies can enhance the logic of knowledge transfer, move academics beyond their comfort zone (such as applying for R&D projects), and transition them towards business logic. Three methodologies were employed to achieve this objective. Firstly, the development of the business model (following the Lean Startup methodology), which plays a crucial role in launching any enterprise, establishing the foundations for focusing organizational efforts to become a profitable and sustainable company within its market (Osterwalder and Pigneur, 2011). Secondly, portfolio management in enterprises, emphasizing the importance of balancing exploration of new markets with exploitation of existing projects within the organization, a process facilitated by the Portfolio Map tool (Osterwalder, 2020). The last methodology examined in this report is Objectives and Key Results (OKR), which aligns company objectives with employee work, used to maintain focus on achieving organizational strategic goals. A diagnosis of the startups was conducted, identifying a need to improve business models and acquire their own infrastructure. Subsequently, the portfolio of projects was structured, all aimed at the veterinary pharmaceutical market. Finally, the corresponding strategy was proposed for each venture, including financing, technological development, and market strategies.
Universities, especially science faculties, are compelled to transfer knowledge, with one of the most commonly used vehicles being academic spin-offs. However, this approach entails academics engaging in "business," which is far from their usual environment. Therefore, this thesis aimed to develop a business methodology for academic startups at the Faculty of Biological Sciences at the University of Concepción. This methodology enables them to autonomously manage their innovation ventures. These companies face the challenge of entering the market through the development of their research. The goal was to demonstrate how utilizing methodologies can enhance the logic of knowledge transfer, move academics beyond their comfort zone (such as applying for R&D projects), and transition them towards business logic. Three methodologies were employed to achieve this objective. Firstly, the development of the business model (following the Lean Startup methodology), which plays a crucial role in launching any enterprise, establishing the foundations for focusing organizational efforts to become a profitable and sustainable company within its market (Osterwalder and Pigneur, 2011). Secondly, portfolio management in enterprises, emphasizing the importance of balancing exploration of new markets with exploitation of existing projects within the organization, a process facilitated by the Portfolio Map tool (Osterwalder, 2020). The last methodology examined in this report is Objectives and Key Results (OKR), which aligns company objectives with employee work, used to maintain focus on achieving organizational strategic goals. A diagnosis of the startups was conducted, identifying a need to improve business models and acquire their own infrastructure. Subsequently, the portfolio of projects was structured, all aimed at the veterinary pharmaceutical market. Finally, the corresponding strategy was proposed for each venture, including financing, technological development, and market strategies.
Description
Tesis presentada para optar al Título de Ingeniero Civil Industrial
Keywords
Innovación, Metodología, Negocios