Valorización, diseño estratégico y táctico de security-AI de emprendimiento tecnológico en fase temprana.
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Date
2024
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Publisher
Universidad de Concepción
Abstract
Una startup es una empresa tecnológica emergente, la cual tiene un gran potencial de escalamiento. La siguiente Memoria de Título tiene como objetivo realizar el análisis de Security-AI, una startup chilena la cual se encuentra en sus primeras etapas de vida, en fase semilla. Es en esta etapa donde ha recibido sus primeros financiamientos para el desarrollo de su tecnología y así salir al mercado luego de terminar de desarrollar su producto mínimo viable (PMV).
Con la finalidad de conocer el valor que percibe el mercado sobre la startup, se realizó una valorización temprana, en donde se utilizaron tres métodos de valoración para startup en fase temprana, Berkus, Scorecard y Venture Capital. Cada uno de estos métodos aportó un porcentaje diferente en el valor final calculado, acorde a que tan adecuado es el método para la empresa que se analizó.
Además, se realizó un análisis de la empresa para poder diseñar un deck de inversiones para la misma. Este deck tiene la finalidad de actuar como respaldo ante posibles inversores del proyecto, dejando claros cuáles son las características del producto, la propuesta de valor de la empresa, junto con su modelo de negocios, también se cuantificó el valor del mercado en el que participa Security-AI y un pequeño análisis financiero en donde se estimó la cantidad de clientes y se proyectó un flujo de caja a cinco años.
Finalmente, se desarrolló la metodología OKR, la cual establece que para dirigir de mejor manera los esfuerzos de la empresa, es que se deben establecer objetivos a corto plazo. Dichos objetivos consisten en una serie de resultados clave que deben ser cumplidos para poder decir que se alcanzó el objetivo propuesto. En el caso de Security-AI, estos objetivos van orientados a cimentar la bases del equipo de trabajo, la lógica económica y el correcto desarrollo de un producto de calidad mundial.
A startup is an emerging technology company with significant scaling potential. The following thesis aims to conduct an analysis of Security AI, a Chilean startup in its early stages of life, in the seed phase. This is the stage where it has received its i nitial funding, and before entering the market, it must complete the development of its minimum viable product (MVP). To understand the market's perception of the startup's value, an early valuation was conducted, which consists of a combination of three valuation methods for early stage startups Berkus, S corecard, and V enture C apital E ach one of these weighs differently in the final calculated value , according to how appropriate the method is for the company that was analyzed. Additionally, a company analysis was conducted to design an investment deck for the company. This deck aims to serve as support for potential project investors, clearly outlining the product features, the company's value proposition, along with its business model. The market valu e in which Security AI participates was also quantified, and a brief financial analysis was performed, estimating the number of customers and projecting a five year cash flow. Finally, the OKR methodology was developed, which establishes that to better direct the company's efforts, short term objectives must be set. These objectives consist of a series of key results that must be achieved to declare that the proposed goal has be en reached. In the case of Security AI, these objectives are aimed at laying the foundation for the team, the economic logic, and the proper development of a world class product.
A startup is an emerging technology company with significant scaling potential. The following thesis aims to conduct an analysis of Security AI, a Chilean startup in its early stages of life, in the seed phase. This is the stage where it has received its i nitial funding, and before entering the market, it must complete the development of its minimum viable product (MVP). To understand the market's perception of the startup's value, an early valuation was conducted, which consists of a combination of three valuation methods for early stage startups Berkus, S corecard, and V enture C apital E ach one of these weighs differently in the final calculated value , according to how appropriate the method is for the company that was analyzed. Additionally, a company analysis was conducted to design an investment deck for the company. This deck aims to serve as support for potential project investors, clearly outlining the product features, the company's value proposition, along with its business model. The market valu e in which Security AI participates was also quantified, and a brief financial analysis was performed, estimating the number of customers and projecting a five year cash flow. Finally, the OKR methodology was developed, which establishes that to better direct the company's efforts, short term objectives must be set. These objectives consist of a series of key results that must be achieved to declare that the proposed goal has be en reached. In the case of Security AI, these objectives are aimed at laying the foundation for the team, the economic logic, and the proper development of a world class product.
Description
Tesis para optar al título profesional de Ingeniero Civil Industrial
Keywords
Emprendimiento, Tecnología