Diseño de un sistema de compensaciones en empresa Streat Food utilizando metodología HAY.
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Date
2025
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Abstract
En el panorama empresarial actual, la administración estratégica de las personas ha adquirido un valor fundamental, posicionándose como un pilar clave para el éxito y la sostenibilidad organizacional. En este contexto, la presente Memoria de Título aborda el diseño de un sistema de compensaciones para Streat Food, una empresa chilena del rubro gastronómico, específicamente perteneciente a la industria fast casual, fundada en 2016 y reconocida por su marca principal Streat Burger. Tras su adquisición en 2024 por Arcoprime, filial del Grupo Copec, Streat Food proyecta una ambiciosa expansión a más de 20 tiendas operativas en distintas regiones del país durante 2025.
El objetivo general del proyecto fue diseñar un sistema de compensaciones basado en el "Método Hay" que permitiera establecer una estructura salarial equitativa y competitiva para la oficina de apoyo de Streat Food y cargos operativos clave como Jefe de Local y Entrenador. La metodología se estructuró en cuatro etapas secuenciales: Entendimiento organizacional, Evaluación de equidad interna mediante la aplicación del método Hay, Análisis de competitividad externa utilizando estudios de mercado salariales de Korn Ferry, y Diseño y calibración de la escala salarial final.
Los resultados del proyecto validaron la urgencia de formalizar la gestión de compensaciones. Se encontró que, a pesar de prácticas informales, el 69,32% de los colaboradores ya presentaba un posicionamiento salarial saludable, lo que denota una coherencia interna intuitiva. Asimismo, Streat Food se posicionó favorablemente en el mercado (P50), fortaleciendo su capacidad de atracción y retención de talento. La escala salarial final diseñada mostró que el 71,74% de los cargos se ubicaban dentro de la banda, confirmando una estructura robusta y alineada.
En síntesis, el proyecto logró diseñar un sistema de compensaciones técnico y adaptable, que formaliza prácticas empíricas y sienta las bases para futuras decisiones estratégicas. Se destaca la recomendación de revisar el cargo de Jefe de Compras Internacionales por su distorsión. Sin duda, este sistema es el punto de partida para establecer un área de compensaciones formal en Streat Food, promoviendo la transparencia, equidad y una cultura organizacional más justa y moderna.
In the current business landscape, strategic human resource management has acquired fundamental value, positioning itself as a key pillar for organizational success and sustainability. In this context, this Thesis addresses the design of a compensation system for Streat Food, a Chilean gastronomic company, specifically belonging to the fast-casual industry, founded in 2016 and recognized for its main brand Streat Burger. Following its acquisition in 2024 by Arcoprime, a subsidiary of Copec Holding, Streat Food projects an ambitious expansion to over 20 operational stores in various regions of the country during 2025. The project's general objective was to design a compensation system based on the "Hay Method" to establish an equitable and competitive salary structure for Streat Food's support office and key operational roles such as Local Manager and Trainer. The methodology was structured into four sequential stages: Organizational Understanding, Internal Equity Evaluation through the application of the Hay Method, External Competitiveness Analysis using Korn Ferry salary market studies, and Design and Calibration of the final salary scale. The project results validated the urgency of formalizing compensation management. It was found that, despite informal practices, the 69,32% of employees already exhibited healthy salary positioning, which denotes an intuitive internal coherence. Furthermore, Streat Food positioned itself favorably in the market (P50), strengthening its talent attraction and retention capabilities. The final salary scale designed showed that the 71,74% of positions fell within the band, confirming a robust and aligned structure. In synthesis, the project successfully designed a technical and adaptable compensation system that formalizes empirical practices and lays the groundwork for future strategic decisions. The recommendation to review the International Purchasing Manager position due to its distortion is highlighted. Undoubtedly, this system is the starting point for establishing a formal compensation area at Streat Food, promoting transparency, equity, and a fairer, more modern organizational culture.
In the current business landscape, strategic human resource management has acquired fundamental value, positioning itself as a key pillar for organizational success and sustainability. In this context, this Thesis addresses the design of a compensation system for Streat Food, a Chilean gastronomic company, specifically belonging to the fast-casual industry, founded in 2016 and recognized for its main brand Streat Burger. Following its acquisition in 2024 by Arcoprime, a subsidiary of Copec Holding, Streat Food projects an ambitious expansion to over 20 operational stores in various regions of the country during 2025. The project's general objective was to design a compensation system based on the "Hay Method" to establish an equitable and competitive salary structure for Streat Food's support office and key operational roles such as Local Manager and Trainer. The methodology was structured into four sequential stages: Organizational Understanding, Internal Equity Evaluation through the application of the Hay Method, External Competitiveness Analysis using Korn Ferry salary market studies, and Design and Calibration of the final salary scale. The project results validated the urgency of formalizing compensation management. It was found that, despite informal practices, the 69,32% of employees already exhibited healthy salary positioning, which denotes an intuitive internal coherence. Furthermore, Streat Food positioned itself favorably in the market (P50), strengthening its talent attraction and retention capabilities. The final salary scale designed showed that the 71,74% of positions fell within the band, confirming a robust and aligned structure. In synthesis, the project successfully designed a technical and adaptable compensation system that formalizes empirical practices and lays the groundwork for future strategic decisions. The recommendation to review the International Purchasing Manager position due to its distortion is highlighted. Undoubtedly, this system is the starting point for establishing a formal compensation area at Streat Food, promoting transparency, equity, and a fairer, more modern organizational culture.
Description
Tesis presentada para optar al título de Ingeniero/a Civil Industrial.
Keywords
Planificación estratégica, Compensaciones a los trabajadores, Salarios