Optimización logística de la producción y comercialización de la cerveza negra artesanal con sustitución parcial de lúpulo por café
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Date
2025
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Publisher
Universidad de Concepción
Abstract
El presente trabajo tiene por objetivo optimizar la logística de producción y comercialización de una cerveza negra artesanal con infusión de café orientada al canal HORECA, con el fin de mejorar su rentabilidad y sostenibilidad. La metodología se basó en un estudio de caso con un modelo productivo proyectado y la aplicación del método Delphi a nueve productores cerveceros de Ñuble, cuyos aportes permitieron diagnosticar cuellos de botella y validar indicadores clave. Se analizaron los componentes logísticos demanda, inversión, costos, punto de equilibrio, flujo de caja a 10 años y ROI, complementados con propuestas de mejora en inventario, automatización, distribución y digitalización. Los resultados indican que la inversión se recupera al año 8, con un ROI superior al 200 %, confirmando la viabilidad técnica, comercial y financiera del proyecto, así como su potencial de escalabilidad dentro del sector cervecero artesanal.
This research aims to optimize the production and commercialization logistics of a craft dark beer infused with coffee, targeting the HORECA channel to enhance its profitability and operational sustainability. The methodology was based on a case study supported by a projected production model and the Delphi method, applied to nine craft brewers from the Ñuble region. Their insights allowed the identification of bottlenecks and the validation of key performance indicators (KPIs). The study analyzed logistical components such as demand estimation, investment, cost structure, breakeven point, 10-year cash flow projection, and return on investment (ROI). Furthermore, specific improvements were proposed in inventory management, automation, distribution, and digitalization, supported by specialized literature and benchmarking with high-performance breweries. The results show that the project recovers its initial investment by year 8, achieving a cumulative ROI above 200%, demonstrating its technical, commercial, and financial feasibility, as well as its scalability potential within the craft brewing sector.
This research aims to optimize the production and commercialization logistics of a craft dark beer infused with coffee, targeting the HORECA channel to enhance its profitability and operational sustainability. The methodology was based on a case study supported by a projected production model and the Delphi method, applied to nine craft brewers from the Ñuble region. Their insights allowed the identification of bottlenecks and the validation of key performance indicators (KPIs). The study analyzed logistical components such as demand estimation, investment, cost structure, breakeven point, 10-year cash flow projection, and return on investment (ROI). Furthermore, specific improvements were proposed in inventory management, automation, distribution, and digitalization, supported by specialized literature and benchmarking with high-performance breweries. The results show that the project recovers its initial investment by year 8, achieving a cumulative ROI above 200%, demonstrating its technical, commercial, and financial feasibility, as well as its scalability potential within the craft brewing sector.
Description
Tesis presentada para optar al título de Ingeniero Civil Agrícola
Keywords
Cerveza -- Chile, Lúpulo, Logística empresarial -- Chile