Diseño de un modelo logístico para mejorar la eficiencia de la cadena de suministro de vinagre de manzana orgánico de la empresa Nahuelbuta Verde, Purén, región de la Araucanía.
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Date
2020
Authors
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Publisher
Universidad de Concepción
Abstract
En el siguiente informe se realizó un estudio de la cadena logística y comercial de Nahuelbuta Verde una empresa nacional ubicada en Purén, Región de la Araucanía, dedicada al rubro del vinagre de manzana orgánico. Se desarrolló un estudio bibliográfico del rubro vinagre de manzana orgánico a nivel nacional e internacional para tener una base sólida de información, se visitó la sala de producción y se encuesto a la dueña de la empresa para la obtención de datos reales y específicos logrando un análisis profundo de la situación logística y comercial actual de la empresa. En los resultados se detectaron procesos informales del negocio los cuales se recomendó prestar atención y prioridad en su proceso de formalización, se identificaron problemas de eficiencia en producción, logística y comercialización de los productos ofrecidos por la empresa.
In the following report, a national company located in the Araucania Region, named Nahuelbuta Verde, dedicated to the apple vinegar industry, was investigated. The apple vinegar industry was investigated at national and international level in order to have a solid base of information. The owner of the company was visited in person and surveyed in order to obtain real data, thus generating a deep analysis of the current situation. In the results, informal business processes were detected, which were recommended to pay attention and give priority to their formalization process, as well as to issue recommendations based on the production and commercialization of the products offered by the company.
In the following report, a national company located in the Araucania Region, named Nahuelbuta Verde, dedicated to the apple vinegar industry, was investigated. The apple vinegar industry was investigated at national and international level in order to have a solid base of information. The owner of the company was visited in person and surveyed in order to obtain real data, thus generating a deep analysis of the current situation. In the results, informal business processes were detected, which were recommended to pay attention and give priority to their formalization process, as well as to issue recommendations based on the production and commercialization of the products offered by the company.
Description
Tesis presentada para optar al título de Ingeniero Agroindustrial
Keywords
Vinagre, Pymes, Logística empresarial Chile